Tendai Luwo

Creative Spotlight: Tendai Luwo

Tendai Luwo is a Digital Strategist. Creative Director & Storyteller, who has previously worked with M-Net, Idols South Africa, Mzansi Magic, The Voice Nigeria, BET Africa, MTVBaseAfrica, Channel O, and Zambezi Magic TV, amongst many.

Tendai Luwo is passionate about brand development and authentic storytelling & has interests in mining supplies, textile industry, bottling, and e-commerce.

Can you tell us a bit about what you do?

I solve problems for brands using the power of the internet. My core business as the Creative Director at BAD Press Creative Agency is to craft successful digital strategies that encompass everything from social media campaigns to web development and content creation.

How did you start your journey to get to where you are today?

I was actually on the journey towards being a lawyer when the media bug bit. My professional career started out in the community radio space where I was a radio presenter for a few years before becoming a music journalist. That foundation saw me building my network and ultimately working with some of the biggest brands in entertainment as a social media community manager until I eventually grew into a social media manager, strategist, and consultant.

After a healthy stint in corporate I decided to venture out on my own and I’m now happily running a creative agency as well as regularly consulting for major brands and businesses.

Tendai Luwo
Tendai Luwo

Can you tell us what advice would you give someone who wants to follow in your footsteps?

My first piece of advice would be don’t follow me ‘coz I don’t always know where I’m going! I think over time I’ve learned that anything you pursue requires grit, excellence, and hard work. For those looking to venture into the world of digital, I’d say ‘knowledge is power’. The education system, at least in our region, isn’t developing fast enough to give you all the knowledge you need but that doesn’t stop you from supplementing your learning experience and actively spending as much time as possible feeding yourself with wisdom from the internet as well as other industry professionals. Pick people, brands, and companies you look up to and follow them religiously. Take notes and apply them accordingly to your own situation. The world is your classroom.

Lastly everything today is a lesson for tomorrow, even the bad times. Take everything in your stride and keep going.

What are the keys to success in your industry?

Innovation. Agility. Authenticity.

Who are your heroes or people you look up to?

Interesting question because this changes a lot for me as I grow and learn. Right now I really look up to Bozoma Saint John. She is incredible at what she does and exudes a passion and work ethic that I think everyone should embrace.

My dad is also a huge source of inspiration for the sole reason that he never gives up and has taught me the power in pushing through no matter what.

Can you give us your favourite quote and one of your own?

“Not everything that is faced can be changed, but nothing can be changed until it is faced” – James Baldwin.

My own would be “Remember to have fun. At the end of the day it’s the moments that made you smile that you’ll remember”

What do you do to unwind?

I go on mini road-trips with my 4 year old son, I play golf at least once a week and train with my boxing coach every morning before work but most importantly I pray a lot. Being spiritually grounded helps me through the good, the bad and the uncertain.

Who are your favourite musicians?

AKA, Fela Kuti, Somi, Burna Boy, SkyCityUno, Takura, Jay Z and many many more!

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