IF EVER YOU’VE WONDERED WHEN THE RIGHT TIME TO PROMOTE YOURSELF AS A FREELANCER WOULD BE… THE TIME IS, NOW!
According to Forbes, by 2020, the majority of millennials will no longer be in an office job.
Instead, they’ll choose the life of a freelancer, because this lifestyle allows them to have multiple
income streams/secondary income, within a culture that they’ve created for themselves… to put that
into perspective, that is next year! And even though millennials prefer to make a decent amount of
money, best believe they will leave their full-time jobs if they’re unhappy with the company culture and
start promoting themselves as freelancers. It is time that employers jump on this.
Being able to produce various income streams, can have a generous impact on your money matters. A
mere R5000 extra income each month, could go a long way in minimising debt or increasing small
investments that you may have. We often hear our family members and peers talking about the
importance of ‘diversifying our investments’ as a means of secondary income, but diversifying your
income streams should be the primary objective, especially during this difficult economic climate in
which we find ourselves.
Along with that, we have seen a clear boom surrounding the Freelance industry in South Africa. Many
of us allude to the idea that, because it’s a struggle to find permanent employment in this country,
people are forced to venture into freelancing. But, what if you were told that more and more South
Africans are choosing the freelance lifestyle on their own accord? Managing your own time, being your
own boss and being in control of your own schedule, sounds like a very attractive way of life – and
people are doing it!
Freelancers are usually experts/skilled professionals in a niched area. You can find them in
every area of expertise, from HR managers and lawyers, to creatives like graphic designers,
photographers, PR and social media specialists, to copywriters and bloggers/influencers/brand
ambassadors or journalists.
Other freelancers are referred to as ‘side-hustlers’, a term which is self-explanatory; people who run
side hustles, apart from their full-time job as a secondary income stream. Some of which you would
never believe could, in fact, be lucrative such as, dog walkers, karate instructors, babysitters and piano
tuners, to name a few.
Online recruiters are starting to pick up on this trend and big tech companies have even developed a complete department purely dedicated to freelancers and side-hustlers, we reviewed http://www.jobvine.co.za/freelance to find out just how rapidly freelancers were adapting to this trend. Just like securing permanent employment is not easy, getting a freelance contract can be even harder. That is why it is important to seek out platforms on which you can promote yourself as a freelancer – and where you know employers and recruiters will visit, specifically to seek freelance talent.