The Coca-Cola Company, through their music flagship show, Coke Studio Africa, announce the return of a new season, set to air February 2019.
Coke Studio Africa is a non-competitive music collaboration show, which seeks to bring together and celebrate the diversity of African music and talent. It also gives upcoming artists the opportunity to work with some of the best local and international music and production talent. The artists are drawn from different genres, eras, and regions and put in pairs to create a modern and authentic African sound through musical fusion. As the artists interact and produce music documented by the show’s producers, they also get to learn about each other’s music and styles while exchanging cultures. The show takes the viewers inside the recording studio to watch a diverse range of artists.
Coke Studio Africa Project Manager: Andrew Endovo Alovi says, “We are excited to soon kick start the production of Coke Studio Africa 2019—expect an interesting twist of themes and musical fusions! The show has always been at the forefront of producing quality music while at the same time granting various artists across the continent mega exposure, and opportunities to collaborate among each other. They also get to work with some of the best local and international professionals in the music world.”
Much as the final list of artists participating will be unveiled in a few days, we are very excited that the pool of young and vibrant artists across the continent has significantly grown and we now have many stars to bring together to make amazing collaborations for the world to see and hear. The artists will be paired alongside Coke Studio Africa Super producers, who will then be tasked with engineering the show’s musical fusions and collaborations.