In December 2013 Hidden Culture hosted Neverland Zimbabwe, the country’s first ever large-scale electronic music festival. Neverland hosted international acts from New York, Miami, Australia & Italy, as well as some of the best acts the African continent had on offer. Using a unique marketing campaign & strategy, Hidden Culture was able to connect & appeal to a wide audience of different backgrounds & beliefs.
On the 21st December 2013 Neverland made history, not just by hosting the first electronic music festival in Zimbabwe but witnessed thousands of people from different countries, different beliefs, of different colors & different backgrounds united by music. Staying true to the Neverland slogan – “Together We Are Stronger”.
Now in it is the sixth year Neverland Zimbabwe has secured its place as a must-see festival in Africa, becoming Zimbabwe’s highest quality main market music festival and a solid annual date in the African calendar that delivers on its promise.
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